Michael Grecco Photography: Reach Business Goals with Commercial Photography
What is the meaning of commercial photography? Commercial photography involves taking photographs or pictures for commercial or business purposes. Commercial photographers are seeking to take photos or pictures to make corporate leaflets, brochures, menus in restaurants, and other commercial uses. Commercial photography focuses on the product design such as highlighting a kettle’s sleekness or a furniture’s fine design. In this article, we will share with you the basic facts about commercial photography and the important considerations when choosing a commercial photographer.
Since businesses rely on commercial photography for their marketing or operating photos, the venue extends far beyond the studio, and it may involve varying locations. The different types of commercial photography include food photography, fashion photography, and portrait photography. In food photography, foods are artistically photographed to promote restaurant or cafe or for culinary websites or magazines. Food photography must be taken by a commercial photographer with an extensive knowledge and expertise in still-life or nature shots using portable background and lighting. The photos seen on advertisements are under fashion photography, from catalog pictures to display the details of a clothing up to editorial ad shot. It might be surprising, but family portraits and wedding photographs are considered commercial photography products.
Your brand is an investment, so before you start looking for the right photographer, you have to consider the number of products or people to be photographed, the venue or setting, timing, background, and image usage. You have to determine the budget for your project. Study the portfolio of your prospective commercial photographer and understand his free structure. Be prepared for the creative fee (visual communication services) and licensing fee (based on the intended use of photos). It is important to undergo licensing to prevent legal issues about intellectual rights, copyright, and infringement. It is crucial to find the best licensing option for you that can tailor fit your business needs and makes it favorable for you, most especially for future use. Are you planning to hire a trusted, reliable, reputable and experienced commercial photographer?
Allow Michael Grecco Photography to show you how a real photo or picture should best represent your brand because they are experts and with years of experience in the industry. Come and check our commercial photography portfolio by visiting our homepage or website. It is our pride and honor to serve our clients with dedication, commitment, and passion to take quality photos for commercial purposes. We always strive to take excellent quality photos or pictures for any commercial use because we believe that your business is our business, and we want you to be successful as we become part of your success.